2022 Global Meetings and Events Forecast
Our 11th annual Global Meetings and Events Forecast is based on a June-July 2021 survey of 500 meetings and events professionals from around the world, and interviews with industry experts. Respondents represent corporations, associations, buyers, and suppliers from five continents and 31 countries. The result is a global picture of expectations for the 2022 meetings and events industry.
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Gain valuable insights into the world of
Meetings & Events in 2022
A Fresh Start for a Revitalized Industry
It’s been a year of stops and starts for meetings and events since the last Forecast. In that time, the industry has undergone a rapid maturation. Our survey respondents and interviewees have a realistic, and positive, view on how the industry recovery will proceed. Most believe that the number of in-person events will return to pre-pandemic levels within one to two years.
Learn About Regional and Global Trends
Gain insight into key global and regional trends and activities shaping the meetings and events industry in the coming year. In our Forecast, you will learn about the overall industry outlook on the ability to manage and create engaging meetings, including technology enhancements, event design priorities, and maximizing budgets. We will also explore the implications and recommended actions for meeting professionals.
Be Ready for Anything: Lessons From the Pandemic
Meeting planners have their work cut out for them in this era of rapid change and instability. It’s an exciting – and sometimes stressful – time to be planning meetings and events, particularly when those events are in person. The key trait successful meeting planners share? Flexibility. This section offers practical tips and questions to ask during the planning process to identify any potential gaps and figure out solutions in case your plans need to change quickly.
The First Steps to Measuring Meeting ROI
As budgets tighten and meeting approvals become more multi-layered and stringent, being able to prove the value of a meeting is more important than ever. One way to do that is by measuring the return on investment, or ROI, of your meeting spend. This section provides advice from our Account Management team on how to get started.