According to our newly released 2020 Meetings & Events Forecast, the attendee experience continues to grow in focus with meeting owners and planners, indicating that they spend more time focused on the experiential elements of their events and meetings than on the logistics. Make no mistake, logistics remain important—they are integral to the experience—but theming and content are beginning to take on more of the planner’s mindshare, which is great news for attendees.

The focus over the last few years on improving attendee experience and engagement has raised expectations that meeting planners will create immersive, memorable experiences. As attendees become savvier about what’s possible, they begin to expect that each event they go to will have a certain level of novelty or specialness.

To learn more about how meeting planners are improving the attendee experience, check out this infographic. To download the full 2020 Global Meetings and Events Forecast, click here.