As part of the 2017 Meetings Forecast survey, companies participated in a benchmarking exercise where they were asked questions on their implementation, definition, and adoption of meetings management practices.

Based on their scores, companies were categorized into one of four strategic meetings management (SMM) stages:

  • Individualized
  • Consolidated
  • Strategic
  • Optimized

    Download this special section to understand where the companies surveyed sit on the continuum and the benefits they are deriving from SMM. To help you better understand how you score and the potential next steps on your meetings management journey, take our online program assessment.